WhatsApp will be introducing adverts to its messaging app next year, Facebook has confirmed. The technology giant, which acquired WhatsApp in 2014 for $19 billion, revealed the update at its annual Facebook Marketing Summit in the Netherlands. Conference attendee Olvier Ponteville shared photos of the presentation on Twitter, together with details about how ads will appear within WhatsApp Statuses – a feature similar to Instagram Stories. The WhatsApp ads appear to take up the entire screen of a smartphone and allow users to find out more information about the advertiser by swiping up, thou...

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